{"id":19748,"date":"2024-12-09T14:28:31","date_gmt":"2024-12-09T14:28:31","guid":{"rendered":"https:\/\/www.staburadze.lv\/?p=19748"},"modified":"2024-12-09T14:42:17","modified_gmt":"2024-12-09T14:42:17","slug":"staburadze-tortes-turpmak-bus-pieejamas-modernaka-un-pircejiem-ertaka-iepakojuma","status":"publish","type":"post","link":"https:\/\/www.staburadze.lv\/lv\/jaunumi\/staburadze-tortes-turpmak-bus-pieejamas-modernaka-un-pircejiem-ertaka-iepakojuma\/","title":{"rendered":"\u201cStaburadze\u201d tortes turpm\u0101k b\u016bs pieejamas modern\u0101k\u0101 un pirc\u0113jiem \u0113rt\u0101k\u0101 iepakojum\u0101"},"content":{"rendered":"\n

Latvij\u0101 vado\u0161ais konditorejas z\u012bmols \u201cStaburadze\u201d ir uzs\u0101cis iepakojumu mai\u0146u vis\u0101m tort\u0113m, taj\u0101 skait\u0101 iem\u012b\u013cotajai tortei \u201cCielavi\u0146a\u201d. Turpm\u0101k pirc\u0113jiem tortes b\u016bs pieejamas jauna dizaina k\u0101rb\u0101s, kas ir daudz modern\u0101ks un \u0113rt\u0101ks iepakojuma risin\u0101jums. Jaunais iepakojums paredz kastes ar integr\u0113tu rokturi, kas ir ne tikai vizu\u0101li pievilc\u012bg\u0101kas, bet ar\u012b praktisk\u0101kas, padarot t\u0101s viegl\u0101k p\u0101rn\u0113s\u0101jamas un transport\u0113jamas.<\/strong><\/p>\n\n\n\n

Jaunais iepakojuma dizains jau ieviests piec\u0101m tort\u0113m, un pl\u0101nots, ka tuv\u0101kaj\u0101 laik\u0101 visas pirc\u0113ju iecien\u012bt\u0101s \u201cStaburadze\u201d tortes b\u016bs pieejamas jaunaj\u0101 iepakojum\u0101. \u0160is ir p\u0101rdom\u0101ts solis, kas balst\u012bts uz pirc\u0113ju piepras\u012bjumu un gaid\u0101m pret z\u012bmolu. K\u0101 liecina aptaujas rezult\u0101ti, vair\u0101k nek\u0101 70% respondentu uzskata kvadr\u0101tveida kastu form\u0101tu ar rokturi par \u0113rt\u0101ku un iztur\u012bg\u0101ku iepakojumu tort\u0113m, sal\u012bdzin\u0101jum\u0101 ar tradicion\u0101laj\u0101m kast\u0113m, kas apsietas ar aukli\u0146u.<\/p>\n\n\n\n

K\u0101 uzsver SIA \u201cOrkla Latvija\u201d komunik\u0101cijas vad\u012bt\u0101ja Laura Bag\u0101t\u0101<\/strong>: \u201cM\u0113s ikdien\u0101 r\u016bp\u012bgi sekojam l\u012bdzi pat\u0113r\u0113t\u0101ju paradumiem un to izmai\u0146\u0101m, t\u0101pat k\u0101 v\u0113lm\u0113m un gaid\u0101m attiec\u012bb\u0101 pret z\u012bmolu. Aptauju rezult\u0101ti un atsauksmes skaidri nor\u0101da, ka l\u012bdz\u0161in\u0113jais iepakojums vairs neatbilst pat\u0113r\u0113t\u0101ju ikdienas pras\u012bb\u0101m. Jaunais iepakojuma dizains ir r\u016bp\u012bgi izstr\u0101d\u0101ts, lai apvienotu vair\u0101kus b\u016btiskus aspektus \u2013 \u0113rtumu, dro\u0161\u012bbu un est\u0113tisko pievilc\u012bbu. Kvadr\u0101tveida kaste ar rokturi nodro\u0161ina \u0113rtu un stabilu tortes p\u0101rn\u0113s\u0101\u0161anu, kas \u012bpa\u0161i svar\u012bgi sv\u0113tku un \u012bpa\u0161u notikumu reiz\u0113s. Vienlaikus esam padom\u0101ju\u0161i ar\u012b par to, lai iepakojuma dizains b\u016btu m\u016bsdien\u012bgs un atbilsto\u0161s \u0161odienas tendenc\u0113m. M\u0113s esam p\u0101rliecin\u0101ti, ka jaunais risin\u0101jums padar\u012bs gardumu baud\u012b\u0161anu v\u0113l pat\u012bkam\u0101ku.\u201d<\/p>\n\n\n\n

Jaunais iepakojums ar rokturi sniedz ne tikai \u0113rtumu un nodro\u0161ina stabilit\u0101ti tortes transport\u0113\u0161anas laik\u0101, bet vienlaikus pie\u0161\u0137ir produktam vizu\u0101lu pievilc\u012bbu, kas padara to piem\u0113rotu gan ikdienas lieto\u0161anai, gan sv\u0113tku reiz\u0113m. Iepakojums simboliz\u0113 z\u012bmola \u201cStaburadze\u201d v\u0113lmi nodro\u0161in\u0101t savus cien\u012bt\u0101jus ar kvalitat\u012bviem produktiem un r\u016bp\u012bgi p\u0101rdom\u0101tiem risin\u0101jumiem, kas padara ikdienas vai sv\u0113tku gardumu baud\u012b\u0161anas pieredzi v\u0113l pat\u012bkam\u0101ku.<\/p>\n\n\n\n

Produkta svars vai izm\u0113rs l\u012bdz ar jauno iepakojumu netiek main\u012bts. Pirm\u0101s tortes jaun\u0101 dizaina kast\u0113s jau atrodamas liel\u0101kajos mazumtirdzniec\u012bbas t\u012bklos vis\u0101 Latvij\u0101.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Papildu inform\u0101cijai:
<\/strong>Laura Bag\u0101t\u0101
Komunik\u0101cijas vad\u012bt\u0101ja
SIA \u201cOrkla Latvija\u201d
E-pasts: laura.bagata@orkla.lv<\/a>
Mobilais t\u0101lrunis: +371 26115666
www.orkla.lv<\/a><\/p>\n\n\n\n

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Latvij\u0101 vado\u0161ais konditorejas z\u012bmols \u201cStaburadze\u201d ir uzs\u0101cis iepakojumu mai\u0146u vis\u0101m tort\u0113m, taj\u0101 skait\u0101 iem\u012b\u013cotajai tortei \u201cCielavi\u0146a\u201d. Turpm\u0101k pirc\u0113jiem tortes b\u016bs pieejamas jauna dizaina k\u0101rb\u0101s, kas ir daudz modern\u0101ks un \u0113rt\u0101ks »<\/a><\/p>\n","protected":false},"author":2,"featured_media":19765,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-19748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jaunumi"],"_links":{"self":[{"href":"https:\/\/www.staburadze.lv\/lv\/wp-json\/wp\/v2\/posts\/19748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.staburadze.lv\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.staburadze.lv\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.staburadze.lv\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.staburadze.lv\/lv\/wp-json\/wp\/v2\/comments?post=19748"}],"version-history":[{"count":2,"href":"https:\/\/www.staburadze.lv\/lv\/wp-json\/wp\/v2\/posts\/19748\/revisions"}],"predecessor-version":[{"id":19787,"href":"https:\/\/www.staburadze.lv\/lv\/wp-json\/wp\/v2\/posts\/19748\/revisions\/19787"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.staburadze.lv\/lv\/wp-json\/wp\/v2\/media\/19765"}],"wp:attachment":[{"href":"https:\/\/www.staburadze.lv\/lv\/wp-json\/wp\/v2\/media?parent=19748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.staburadze.lv\/lv\/wp-json\/wp\/v2\/categories?post=19748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.staburadze.lv\/lv\/wp-json\/wp\/v2\/tags?post=19748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}