Orkla Latvija<\/em> z\u012bmols Staburadze<\/em> ir l\u012bderis konditorejas izstr\u0101d\u0101jumu segment\u0101 Latvij\u0101, liecina Kantar TNS<\/em> veikt\u0101 p\u0113t\u012bjuma rezult\u0101ti. 77% Latvijas iedz\u012bvot\u0101ju, kuri ieg\u0101d\u0101jas k\u016bkas vismaz reizi divos, tr\u012bs m\u0113ne\u0161os, ierasti p\u0113rk tie\u0161i z\u012bmola Staburadze<\/em> produktus.<\/p>\n\n\n\n P\u0113t\u012bjuma rezult\u0101ti liecina, ka pat\u0113r\u0113t\u0101ji k\u0101 Staburadze<\/em> stipr\u0101s puses nov\u0113rt\u0113 nemain\u012bgi augsto produktu kvalit\u0101ti un pla\u0161o sortimentu, kas ir piem\u0113rots da\u017e\u0101d\u0101m gaum\u0113m un \u0113rti pieejams veikalos. Savuk\u0101rt galvenie krit\u0113riji, kas ietekm\u0113 produkta ieg\u0101des izv\u0113li, ir cenas atbilst\u012bba kvalit\u0101tei, tradicion\u0101la un zin\u0101ma produkta gar\u0161a, k\u0101 ar\u012b tas, cik labi ir zin\u0101ms ra\u017eot\u0101js un k\u0101da ir t\u0101 reput\u0101cija.<\/p>\n\n\n\n \u201cLatvij\u0101 ir daudz k\u016bku cien\u012bt\u0101ju, uz ko nor\u0101da fakts, ka 34% respondentu k\u016bkas ieg\u0101d\u0101jas vismaz vienu reizi m\u0113nes\u012b. Mums ir patiess prieks redz\u0113t, ka tie\u0161i Staburadz<\/em>e gadu no gada Latvijas iedz\u012bvot\u0101ji nov\u0113rt\u0113 k\u0101 favor\u012btu konditorejas segment\u0101. M\u0113s turpin\u0101m konsekventi pilnveidoties un att\u012bst\u012bties, lai garant\u0113tu to, kas Latvijas iedz\u012bvot\u0101jiem ir svar\u012bg\u0101kais \u2013 kvalit\u0101te un uzticam\u012bba,\u201d st\u0101sta Orkla Latvija<\/em> komunik\u0101cijas direktore Lineta Mik\u0161a.<\/p>\n\n\n\n P\u0113c p\u0113t\u012bjuma datiem secin\u0101ts, ka pirkt\u0101k\u0101 torte tirg\u016b ir Cielavi\u0146a<\/em>, un t\u0101s loj\u0101l\u0101kie pirc\u0113ji liel\u0101koties ir v\u012brie\u0161i. 2018. gad\u0101 Cielavi\u0146as<\/em> p\u0101rdo\u0161anas apjomi pieauga par 13,4%. Atpaz\u012bstam\u0101k\u0101s k\u016bkas Latvijas iedz\u012bvot\u0101ju vid\u016b ir Staburadze <\/em>torte Cielavi\u0146a<\/span><\/a><\/em>, kuru zina 89% aptauj\u0101to, k\u0101 ar\u012b Krist\u012bne<\/span><\/a><\/em> un Roko<\/span><\/a><\/em>, kuras atpaz\u012bst 67% respondentu.<\/p>\n\n\n\n Kantar TNS<\/em> 2018. gada novembr\u012b un decembr\u012b veicis p\u0113t\u012bjumu par konditorejas izstr\u0101d\u0101jumu tirgu Latvij\u0101. P\u0113t\u012bjuma ietvaros aptauj\u0101ti 1 600 Latvijas iedz\u012bvot\u0101ji vecum\u0101 no 18 l\u012bdz 65 gadiem, no kuriem vair\u0101k nek\u0101 puse ir regul\u0101ri konditorejas izstr\u0101d\u0101jumu pirc\u0113ji, ieg\u0101d\u0101joties tos vismaz reizi divos, tr\u012bs m\u0113ne\u0161os.<\/p>\n\n\n\n Staburadze<\/em> ir vado\u0161ais konditorejas z\u012bmols Latvij\u0101. T\u0101 pied\u0101v\u0101to produktu kl\u0101st\u0101 ietilpst tortes, k\u016bkas, k\u016bci\u0146as, k\u0113ksi un citi konditorejas izstr\u0101d\u0101jumi. \u0160obr\u012bd Staburadze<\/em> produktu portfel\u012b ir 62 da\u017e\u0101di produkti, kas pieejami Latvij\u0101 un da\u013ca ar\u012b \u0101rvalst\u012bs. Uz\u0146\u0113mums \u0161obr\u012bd eksport\u0113 produkciju uz asto\u0146\u0101m valst\u012bm. Torte Cielavi\u0146a<\/em> ir popul\u0101r\u0101kais produkts ne tikai lok\u0101li, bet ar\u012b eksporta tirgos.<\/p>\n","protected":false},"excerpt":{"rendered":" Orkla Latvija z\u012bmols Staburadze ir l\u012bderis konditorejas izstr\u0101d\u0101jumu segment\u0101 Latvij\u0101, liecina Kantar TNS veikt\u0101 p\u0113t\u012bjuma rezult\u0101ti. 77% Latvijas iedz\u012bvot\u0101ju, kuri ieg\u0101d\u0101jas k\u016bkas vismaz reizi divos, tr\u012bs m\u0113ne\u0161os, ierasti p\u0113rk tie\u0161i »<\/a><\/p>\n","protected":false},"author":2,"featured_media":19057,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-19054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jaunumi"],"_links":{"self":[{"href":"https:\/\/www.staburadze.lv\/lv\/wp-json\/wp\/v2\/posts\/19054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.staburadze.lv\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.staburadze.lv\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.staburadze.lv\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.staburadze.lv\/lv\/wp-json\/wp\/v2\/comments?post=19054"}],"version-history":[{"count":5,"href":"https:\/\/www.staburadze.lv\/lv\/wp-json\/wp\/v2\/posts\/19054\/revisions"}],"predecessor-version":[{"id":19300,"href":"https:\/\/www.staburadze.lv\/lv\/wp-json\/wp\/v2\/posts\/19054\/revisions\/19300"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.staburadze.lv\/lv\/wp-json\/wp\/v2\/media\/19057"}],"wp:attachment":[{"href":"https:\/\/www.staburadze.lv\/lv\/wp-json\/wp\/v2\/media?parent=19054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.staburadze.lv\/lv\/wp-json\/wp\/v2\/categories?post=19054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.staburadze.lv\/lv\/wp-json\/wp\/v2\/tags?post=19054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}