Change of logotype

Change of logotype

How truly wonderful is the moment when you discover something new! The feeling of renascence and new beginnings! Unknown, yet exciting…

Since the "Staburadze" undergoes changes, we have the honor to get familiar with the new logo and the story behind it, to praise and love it as everything finds its beginning within ourselves!


Staburadze is a Latvian legend with deep and ancient roots. Our national epic "Bearslayer" ("Lāčplēsis") reveals a tale of a deity that lived in a steep cliff on the shores of Daugava. Our company name, "Staburadze", also embodies ancient Latvian traditions and a story of Love, experience, and workmanship.

At the centre of our logotype there is a stylized emblem with several possible meanings. You may interpret it as a form of an ancient Latvian symbol for the sun, or as a shell, or even as a pastry – cookie, pretzel, or cake. Thus, our emblem not only symbolizes traditions and serves as a lucky charm but also reminds us of the water-related legend and characterizes our company. You may perceive the ornament in the emblem as a letter S which is also the first letter of our company’s name.

Lettering "Staburadze" on the emblem has been created so that the shape of letters would provoke associations with the predecessor of our company – confectionery factory of V. Ķuze, founded in 1910.

At the top of the emblem there also is a slogan WITH GRATITUDE AND LOVE which characterizes the main values of the company. The chosen shape of letters gives an impression of constancy and reliability. We celebrate the happiest moments of our lives with the Staburadze’s products, the moments that are filled with Gratitude and Love, thus, these values shape the foundations of our company’s philosophy. Every one of the Staburadze’s products is hand-made with care so that we could pass it on as an affirmation of Love.

But below the logo you can see an acknowledgment of traditions and history – the year of foundation.

The colour of gold in the logotype serves as a symbol for the shining energy of love and reminds us of the company’s traditions that reach back more than 100 years.